The Internet is a ever evolving monster, and the online world changes quick and we expect it to always be moving forward.
In this day and age of advanced technology and marketing systems, businesses need to act quick and be prepared to change. This is our list of 5 things every website needs to stand out amongst your competitors.
1. SEO Optimized Website
SEO stands for Search Engine Optimization and in simple terms it just means this is how search engines finds your business’ website. As the population moves more towards searching for businesses online instead of more traditional media like newspapers and the Yellow pages, it’s more important than ever to be found on Google, Bing, Yahoo and other search engines. If your business cannot be seen on the first page of Google, how can your clients find you on the web?
2. A Mobile Responsive Site
It’s now more important than ever to have a mobile responsive website. In 2015, statistics showed that we have passed the 50% mark for mobile usage. What does this mean for your business?
Is your website viewable on a mobile phones & tablets? Do you still have flash which is unsupported by most mobile devices? Is your website easy to navigate on mobile devices? You would be surprised that a lot of business owners don’t actually have any idea. So check your website, and if it isn’t responsive then call us to help fix your website asap!
3. Easy to See Call-to-Action
This is another point that a lot of business owners miss. You need to make it easy for potential visitors to your site, to know exactly where to go and what to do. It’s amazing how many websites appear to have to make you jump through several hoops before you find the button you’re after.
If this is what your site looks like, start looking at your site from an outsiders view. What do you want a visitor to do? Where do you want them to go? Lead them to it, make it as easy as possible for them.
4. A Quick Loading Site
As the world wide web gets quicker at giving consumers what they want, a quick-loading website is so important when it comes to satisfying your visitors. Even hundredths of a second can make enough of a difference for someone to click off your site and onto your competitors website instead.
Make sure this is something you really focus on for 2016 as more and more people want their information ‘yesterday’.
5. High Quality Images
As website designs become more and more user-friendly and better designed, amazing quality images are now an absolute must. And with so many sites offering stock images at very low prices, there’s no excuses for having grainy, low quality pictures.Or if you want pictures of your business, then getting a photographer in is a very good investment in your business.
No longer can a website be just a website, especially if it looks like it’s from 1998. Think of your website as an employee. You invest in them, train them and ultimately you want them to make you more money. Your website should be looked at no differently.
2016 is going to be a year that businesses need to stay on their toes to keep up with ever-changing technology.
Take advantage of it, it’s a great time to be in business.